APLIKASI MARKET MATCHING UNTUK PENCARIAN TUJUAN EKSPOR PRODUK UMKM

Abstract

MSME is a community business group that does not yet have an integrated system as a large
industry, making it difficult to access information about the location of foreign markets. This
research develops Market Matching Application for determining the location of foreign marketing
and the number of products that must be exported to reduce the number of losses due to the
congestion of turnover of goods making it profitable for MSME. Steps to develop a Market
Matching System are identification and analysis of ongoing export marketing activities in MSME,
designing a marketing system appropriate to the analysis, establish market matching system, and
system implementation. Market Matching application produces recommendation of export
destination according to product category and requirement level of importer.