PENGARUH INOVASI TERHADAP UKM NAIK KELAS MELALUI DAYA SAING PRODUK (Studi Indo Burger)
Keywords:
innovation, competitiveness, up gradeAbstract
The purpose of this study is to examine the effect of product innovation on SMEs in the
classroom through competitiveness. The population in this study were employees of SMEs
indo burger which amounted to 150 people, and all samples of research. So this study is
included in the Census study. Data obtained from respondents' perceptions are analyzed
descriptively with structural equation modeling using AMOS application. The result of
research stated that product innovation influence to competitiveness, product innovation
influence to SME class and product innovation influence to SMEs to class through
competitiveness. For further researcher it is suggested to review research related to ukm
up grade by adding inhibiting factors of product competitiveness.
References
Heather Coon, Jeffrey Lazenby
dan Michael Herron. 1996,
"Assesing The Work Environment for Creativity",
Academy of Management
Journal.
Djodjobo, Cynthia Vanessa dan
Tawas,
Hendra N (2014)pengaruh
orientasi kewirausahaan, inovasi
produk, dan keunggulan
bersaing terhadap kinerja
pemasaran usaha nasi kuning di
kota manado Jurnal EMBA
Vol.2 No.3 September 2014,
Hal. 1214-1224
Ferdinand, Agusty T., (2000), “Manajemen
Pemasaran; sebuah pendekatan
strategik’ Research paper series.
Seri penelitian manajemen
No01/mark/01/200, p29-30
Porter, Michael.1994. Keunggula
Bersaing: Menciptakan dan
Memeprtahankan Kinerja
Unggul. Binarupa Aksara:
Jakarta.
Lukas, Bryan. A and dan Ferrel, .C 2000, the
effect market orientation on
product innovation, journal of
the Academy of marketing
science, vol 28,Spring.
Muchlas(2015) strategi inovasi dan daya
saing industri kecil menengah
(ikm) agro industri di kota batu
menyatakan bahwa inovasi
usaha adalah proses yang
sangat penting dan jika
dilakukan dengan berdasarkan
pada visi ke depan tentang
produk tersebut dan tepat sesuai
dengan karakteristik produk dan
usaha, maka terbukti dapat
meningkatkan kinerja ikm
Slater,S.F, 1997, "Developing a
Customer Value-Based
Theory of The Firm", Journal
of The Academy of Marketing
Sctence, Vol. 25, p. 162-167.
Slater,S.F dan Narver 1995, Marketing
Orientation and organizational learning, journal of marketing,
vol 58,63-74
Sugiyarti, Gita (2015) membangun
keunggulan bersaing produk
melalui orientasi pembelajaran
, orientasi pasar dan inovasi
produk.jurnal ilmiah untag
Semarang fakultas Ekonomi dan
Bisnis
