PERANGKINGAN PEMILIHAN IMPORTIR PADA PROSES MARKET MATCHING MENGGUNAKAN METODE ANALYTICAL HIERARCY PROCESS (AHP) DAN FUZZY ANALYTICAL HIERARCHY PROCESS (FAHP)

Abstract

The constraints of Micro, Small and Medium Enterprises (MSMEs) to export are very
numerous, ranging from technical exports, quantity and quality of products, management
aspects to marketing. Mainly because of the limited capital that affect the ability of
UMKM production. Appropriate selection of importers in the market matching process
can help UMKM actors to be able to determine the direction of export destination. Some
of the criteria considered in the selection of importers are Total Stocks owned by SMEs,
Demand Capacity of Importers, and Number of UMKMs that compete. The role of
Information Technology in this case is to provide advice or ranking on the accuracy of
importers. One of the most well-tested methods is Analytical Hierarchy Process (AHP)
and Fuzzy Analytical Hierarchy Process (FAHP). This study will clarify the difference of
AHP and FAHP ranking results to suggest Importer based on stock, capacity, and
competitive criteria in influencing export. Counting Ranking using AHP and FAHP
resulted in suggestion of BNP FAHP value more weight that is 7,225 disagree with BNP
AHP equal to 6,145. So it is advisable to apply FAHP method for Importer selection
process in market matching process.