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Abstract
This paper is the result of research on improving the quality of service at permit
service in Malang Regency. In the era of decentralization, public demand for
services is the main objective of governance in order to increase public satisfaction
with the services provided. In the context of licensing services, the service direction
that should be part of promoting regional development, therefore fast, friendly,
inexpensive, and transparent services are the primary objectives of service
providers. This study found a strong interest in licensing services in Malang
Regency so that it has a positive impact for regional development. Thus, the
adaptation of technological developments coupled with the strengthening of the
capacity of the apparatus is the key to the success of service that paradigm new
public service. The licensing service model with the use of technology is an effort
to bring the user closer to the government as the provider so that the interaction
between them is a mutually beneficial interaction. Thus, this research produces a
service model that can be applied independently by users facilitated by the
provider (local government) so as to shift the negative stigma over licensing
services that have been given.