MODEL PENGEMBANGAN INDUSTRI BATIK DI LAWEAN SURAKARTA

Abstract

This study aims to identify the characteristics of the external environment and the internal environment as well as the profile of the management capability of the batik industry in Laweyan District, Surakarta. Furthermore, to know the success factors of the management ability that affect the performance of batik industry in Laweyan Subdistrict and to know the interaction of success factor of management ability to batik industry performance. The object of this research is batik industry in Laweyan sub district with research area of Laweyan sub district, Surakarta. The population of this study amounted to 100 batik entrepreneurs and the number of samples of the study of 65 middle and small-scale batik entrepreneurs in Laweyan sub-district and who returned questionnaires 65 respondents. The method of analysis used is descriptive analysis and quantitative analysis that is by using multiple linear regression analysis and multilevel regression analysis (Moderate Regression Analysis). Result of research that from 5 independent variable and financial dependent variable only 2 hypothesis accepted, whereas for dependent variable of non financial performance (NMK) there exist 3 hypothesis accepted that is ability of management of perai negative influence to non financial performance ,, Ability of Marketing Management have positive effect to non financial performance and Human Resource Management Capability have positive effect to non financial performance