PKM KELOMPOK USAHA ANEKA KRIPIK DURIAN DESA KARANGGUPITO DAN KELOMPOK USAHA ANEKA KRIPIK MAWAR DESA KARANGREJO, KECAMATAN KENDAL KABUPATEAN NGAWI PROVINSI JAWA TIMUR MELALUI PEMBERDAYAAN MASYARAKAT BERBASIS EKONOMI OVOP (ONE VILLAGE ONE PRODUCT)

Abstract

Business Group Aneka Kripik Durian Karanggupito Village and Business Group Aneka Kripik Mawar Karangrejo Village, Kendal Kabupatean District Ngawi East Java Province. Production aspect of various chips produced still need quality improvement, feels thick, less crisp, spice less feel, dull label less attractive and product produced not durable food. To ensure the continuity of business productivity, advisory activities are needed from the marketing aspect in the form of blog creation, facebook, instagram and management of PIRT certificate to obtain distribution license and to guarantee product safety. This activity encourages the growing economic independence of rural communities can be a solution in overcoming the problem of economic improvement of the family. Therefore, it is necessary to transfer knowledge in the form of small business management extension and skill in the form of training of various varieties of flavor chips, as well as durable kripik quality, PIRT license, trademark is expected to become special food or superior product of villages of OVOP-based residents products in relation economic empowerment of society. Economic empowerment based on OVOP approach is in line with One Village One Village Excellence Product Policy from East Java Provincial Government through Community and Village Empowerment Office in the application, development and utilization of appropriate technology. The method of implementation in this program is counseling, instagram production skills training to market the product, and mentoring of production and marketing activities. With the realization of entrepreneurship training and understanding of social problems are expected to create jobs can make social changes, especially the field of welfare and education