KONSEKUENSI HUKUM BAGI PRODUSEN PANGAN YANG MENGGUNAKAN BAHAN SINTETIK (Study Kasus Home Industry di Kabupaten Lamongan)

Abstract

The purpose of this research is law enforcement on business actors that produce food products that are
not in accordance with the provisions, it is evident that there are still many processed food products
using synthetic food additives. The problem is caused by the lack of awareness of public law and the
limited knowledge of producers and consumers on the quality standards of healthy and safe products
consumed, even there are still consumers who want to buy products because the price is affordable
without considering the quality of safety and health. Marketing production management has the right
strategy to be able to compete healthily between one business actor with another. The method used in
this research is qualitative approach method and interview to producer which completed by recording
existing data in field to study effectivity of working of law in society. The results of this study are
expected to be a solution for Home Industry not to use Syntetic Materials in its field of business in
accordance with applicable law, and can be used as a provision of knowledge to go public and can
protect consumers from household food industry circulation containing hazardous dyes accordingly with
the provision of Article 8 of the Law of the Republic of Indonesia No. 8 of 1999 on Consumer Protection.